Hear from guest speakers who are doing creative work in their careers. Study examples in art, fashion, packaging, architecture, and more.
ALI FARAJI RAD HOW TO
Learn about the principles of design and how to apply them to a business setting. Gain knowledge of the different time periods of design. Attention is paid to the logistics cost trade-offs within the firm and between members of the supply chain.īMGT 458A: Special Topics in Marketing Design and Innovation in Marketing Logistics management is the subset of supply chain management dealing with the physical flows of product and includes such activities as transportation management, warehousing, materials handling, inventory management, and order fulfillment. Supply chain management involves the coordination of suppliers, manufacturers, distributors, and retailers to ensure that products and services are available to the final consumer in a timely and cost-effective fashion. Knowledge of Excel or a similar spreadsheet tool.īMGT 372: Introduction to Logistics and Supply Chain Management Students will also be introduced to modern information systems infrastructure such as telecommunications, networks, and information systems security. Aspects of data management such as databases, data warehousing, data analysis, and data mining will be analyzed, and the basics of web page and web site design will be outlined.
The basic concepts in analyzing and designing information systems for business applications will be presented. Instructor: Kathleen Fitzsimmons (Professor at the American University of Rome)īMGT 301: Introduction to Information SystemsĬomprehensive overview of information systems (IS), which explores the strategic and tactical nature of IS. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees. He teaches in the MBA, EMBA, PhD and Executive Education Programs and is Research Director of the Center on Global Brand Leadership and co-faculty director of the Brand Leadership Program for business executives.BMGT 350: Marketing Principles and OrganizationĪn introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations.
ALI FARAJI RAD PROFESSIONAL
He is a past President and Fellow of the Society for Consumer Psychology, the leading professional organization for the advancement of the psychological science of the consumer. His numerous publications are widely cited and have appeared in many leading scholarly journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Science, Organizational Behavior and Human Decision Processes, Personality and Social Psychology Review, and the Review of General Psychology. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making.